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Elliot Fernandez
Elliot Fernandez
Creative Director | Art Director | Illustrator | Comic Art
Tampa, United States

Summary

Creative Direction | Art Direction | Illustration | Graphic Design | Brand Management | Team Management | Team Building | Customer Care | Deadlines

Skills

Creative DirectionArt DirectionIllustrationCharacter DesignCreature DesignComic ArtTypographyGraphic Design

Software proficiency

Illustrator
Illustrator
Photoshop
Photoshop
SketchBook Pro
SketchBook Pro
Procreate
Procreate
CLIP STUDIO PAINT
CLIP STUDIO PAINT
Adobe Creative Suite
Adobe Creative Suite

Experience

  • Owner | Independent Contractor | Content Creator | Freelance Graphic Designer | Illustrator at Jerkmonger Group Inc
    Tampa, US
    March 2016 - Present

    Graphic design, illustration, character design, package design, product design, marketing development for various entertainment companies including Disney Imagineering, Marvel Entertainment, DC Entertainment, Archie Comic Publications and more.

    Storyboards for Marvel Animation Studios

    Comic Illustrator for both major and minor comic publishers including Archie Comics, DC Comics, Dynamite Entertainment, Upper Deck, Cryptozoic Entertainment, Breygent Marketing, Marvel Entertainment and more.

    Social media content creator.

  • Art Director | Illustrator at OnChain Studios | Cryptoys
    Remote, US
    January 2023 - September 2024

    Design guide development and concept artist for flagship IP, StarWars, Mickey and Friends, Masters of the Universe.

    Marketing asset creation and development of promotional materials for use across various social media platforms.

    Part of the merchandising team, focused on and consulted for branded wearables.

    Comic Illustration for co-branded partnership with Mattel: Masters of the Universe and flagship IP.

    3D Texture design and concepts for co-branded partnership with Lucasfilm: Star Wars product line.

    Livestream host and on-air personality.

  • Creative Director | Harley-Davidson Brand at VF Imagewear
    Tampa, US
    January 2013 - March 2016

    Served as the initial Creative Director for the Harley-Davidson art team and development of BIKER BUILT product.

    Worked closely with the sales, marketing and brand teams to produce private label content and seasonal development for Harley-Davidson Motor Company and associated dealerships worldwide.

    Developed art theme strategies and creative tool boxes for seasonal development of Mens/Womens product lines and provide clear creative segmentation of art styles throughout product catalogs.

  • Art Director | Harley-Davidson Brand at VF Imagewear
    Tampa, US
    January 2012 - January 2013

    Interpreted creative direction from brand notes for the Harley-Davidson art team and met art specific goals for each slot in development and provided approval or guidance for improvement to meet aesthetic guidelines.

    Consulted with the Art Manager to provide guidance on regional and international dealership-specific art to the production art team.

    Managed conflict resolution between art team, sales team, vendors, and retailers as needed and managed deadlines for seasonal product lines.

  • Art Manager | Licensed Team at VF Imagewear
    Tampa, US
    January 2010 - January 2012

    Managed art teams and freelancers to produce scheduled branded apparel for mass-market retailers and specialty chains.

    Worked with Team Leaders to provide direction and scheduling to the art team.

    Worked alongside Production Art teams to provide creative multi-league/team-out instructional tools.

    Managed conflict resolution within art team as needed and managed deadlines for seasonal product line development

  • Team Leader | Trainer | Graphic Artist | Licensed Team at VF Imagewear
    Tampa, US
    June 1997 - January 2010

    Assisted Art Manager in organizing Art Team members to produce graphic content in a timely manner based on information and direction from the Sales and Marketing teams.

    Supported print facility with spot quality control of printed product for expedited shipment of products to various retailers upon approval.

    Conducted training and 90-day performance evaluations of new hires to determine consideration for permanent employment.

    Created graphic design content for various licensors including the NFL, MLB, NHL, NCAA, NASCAR, Warner Bros. Entertainment, Lucasfilm, and Disney based on schedule and direction from Art Manager.

  • E4 Specialist | 75D Record Specialist at United States Army
    June 1991 - September 1993

    Establish and maintain relationships with liaison at the Department of the Army to execute smooth transitions of personnel.

    Processing and maintenance officer and enlisted military personnel records (DD201 file) to include individual achievements, awards, education and various other personnel activity servicing basic training personnel and 7th Infantry Division | 8th Ranger Battalion